Showing the Boys & Girls Clubs
the Greatest Love of All

As the poetess Whitney Houston once said, “I believe that children are our future. Teach them well and let them lead the way.”

The Boys & Girls Clubs of Greater Milwaukee embodies that very sentiment, providing a safe and nurturing place for inner-city kids and teens to hang out and interact with positive influences – the very influences who will help shape this next generation into productive, caring citizens. Who couldn’t get behind a mission like that?

Our challenge working with the BGCGM was to create a dynamic web presence that not only provides information about individual clubs, but demonstrates the overall positive impact the organization has on the community.


Our Results

Using extensive research, focus groups and a healthy dose of collaboration, we created a website telling targeted stories of community, of impacted individuals, and of mission come to life – to, in the words of Ms. Houston, “Show them all the beauty they possess inside. Give them a sense of pride to make it easier.”

­The result is a robust presence that’s both responsive and real with program information, success stories, and opportunities to get involved, donate, or just spread the Boys & Girls Clubs’ message of inspiration. Which, really, is the greatest love of all.

Interactive
  • Website Design
  • Website Development