Peta Murgatroyd
Building a Destination
With All Things Fam & Glam

Although Peta Murgatroyd had already conquered the stages of Broadway and ABC’s Dancing With the Stars as a professional dancer, it’s her latest challenge that she’s most excited to take on: motherhood. Peta was in a unique position to use this life-changing event as a platform from which she could share her insight and experience as a new mother, working professional and celebrity. Without overhauling her image or making her into something she’s not, she needed help establishing her credibility within the digital space in order to expand her audience.

 

Working with Peta, her fiancé Maks, and a team of publicists, agents and personal social media strategists, we developed an online destination dedicated to finding a balance between taking care of oneself and taking care of a new family. Alongside the website, content strategy and social media channels helped flesh out this one-of-a-kind lifestyle destination.

Our Results

Hardworking, candid and undoubtedly glamorous, the product was there – she just needed Zizzo Group’s guidance to give it shape. The result? All Things Fam & Glam, an online destination dedicated to finding a balance between taking care of oneself and taking care of a new family. In this medium, Peta uses her signature optimism and down-to-earth nature to engage readers in conversations ranging from parenting to personal style and share the glamorous and not-so-glamorous aspects of raising a family in the spotlight.

Since its launch, All Things Fam & Glam has seen, on average, 88,695 visitors and 132,700 sessions each month, and grown its social media influence to more than 24,000 Instagram followers and 4,000 Facebook page likes. In addition, the effort has been featured in numerous media outlets, including Access Hollywood, People, Good Morning America and Parents.

Branding
  • Brand Strategy
  • Logo Identity
  • Naming
Content
  • Blog writing
Interactive
  • Social Media Strategy
  • Social Media Content Planning And Development
  • Website Design
  • Website Development