Elevate Your Health Colorado
Kaiser Permanente is one of the nation’s largest not-for-profit health plans and health care delivery systems. However, research showed Kaiser Permanente Colorado was not the preferred choice for seeking treatment with serious health issues. Physicians and overall quality of care were not perceived to be at the same level of other health systems in the greater Denver area.
Zizzo Group’s challenge was creating a physician-focused integrated marketing program to educate the greater Denver area on health related concerns, positioning Kaiser Permanente as providing excellent quality of care for patients and increasing awareness of its top-notch physicians.
Zizzo Group created a multi-faceted, co-sponsored initiative focused on educating consumers on health care issues. Co-sponsors included local print and TV media properties. The approach utilized Kaiser Permanente physicians to deliver health care information while focusing on the patient and their positive experiences with Kaiser Permanente.
All media and online initiatives drove consumers to a local, online health care education resource to “experience” Kaiser Permanente virtually. The Web site also enhanced credibility for Kaiser Permanente as a provider of high-quality care with exceptional physicians.
Market research shows, relative to competing health systems, Kaiser Permanente is now perceived as:
- Being serious about proactively keeping people healthy
- Changing for the better
- Being a leader in online access
- Innovating health care
- Caring about community health