A Reputation Turned Right Side Up

Client

Wisconsin Center District

Services Provided

  • Branding
  • Public Relations

Visit Website

Situation

The Wisconsin Center District (WCD) is a government body that runs three event venues in downtown Milwaukee: the Frontier Airlines Center, the U.S. Cellular Arena and the Milwaukee Theatre. A board of appointed officials and local business people govern the WCD.

Challenge

The WCD challenged Zizzo Group Marketing + PR + New Media (ZGM+PR+NM) to improve their image as the premier provider of exciting and high-quality event facilities.

Results

In response, ZGM+PR+NM created a custom plan to fit the WCD’s unique needs.

ZGM+PR+NM implemented successful community affairs, media relations, and marketing activities. By addressing competitive issues and controversies head on, ZGM+PR+NM increased public appreciation for their facilities and offerings.

Back to Case Studies