So it’s time. You’re ready to launch that new initiative or product. Your organization reached a major milestone. Trade show season is upon you or you’ve just hired that phenomenal new CEO who’s bringing about much-needed change. Or maybe your company simply needs visibility for its work and industry expertise. You need some public relations … Continued
Live gameplay streaming. Live press conferences. Live Q&A with your favorite celebrity. If you’ve spent any time on social media lately, you’ve probably witnessed the boom in live video. With good reason, too. Live video puts the power of broadcast back in the hands of marketers with great versatility, instant connection and the ability to … Continued
At ZG, we have a set of core values that encourage us to not just work better, but be better. During United Way Week one takes center stage: Be Selfless.
5-ish Questions is an ongoing series in which we introduce you to the people and personalities that make ZG such a fun and unique place to work. Although he may be the newest addition to our team, Art Director Ethan Keister is far from a stranger to the ZG family. As a junior at Milwaukee … Continued
“Writing for social media will be so easy,” they said. “If you know how to write, then you’ll know how to write content,” they said. “Don’t read the comments section,” they said.
You’ve probably heard the term “influencer marketing” being discussed in marketing circles, but what does it even mean? At their core, influencer campaigns seek to tap into existing communities of really engaged followers in order to grow their own. This isn’t a new concept; for years, brands have been working with individuals to help promote … Continued
Growing up, I had a friend who I loved dearly but told the longest, most rambling stories that rarely had a point – I called them “Dome Stories.” She would start talking about a subject then wander off onto a vaguely related subject that would then lead to another vaguely related subject, until it devolved … Continued
At the heart of social engagement is the art of storytelling. From status updates to vlogs, people are telling their stories in unprecedented depth and frequency. So it may come as no surprise that one of the most recent storytelling trends to emerge is, well, Stories. Unlike other social storytelling mediums, these tiny bits of … Continued
5-ish Questions is a blog series in which we introduce you to the people and personalities that make up the ZG team. In our inaugural edition, we’re talking to none other than Anne Zizzo, our Owner, President, CEO and Fearless Leader. A big part of appreciating where we are is found in understanding where we came from, … Continued
Last week we had the pleasure of hosting some young professionals from Ad2 Milwaukee, to give them a taste of what working in a real world agency environment entails – save the looming deadlines and mild caffeine addiction, of course. After a short tour of our digs and plenty of coffee and doughnuts, we shuffled … Continued