Technology is presenting some crazy cool opportunities for marketers these days. Brands are taking on new dimensions, literally, through VR, AR, MR, gaming and voice activation. But how does a brand effectively harness that technology for marketing initiatives?
A recent visit from the UW-Madison AdClub had a group of ZG-ers reminiscing the passions, opportunities and plain dumb luck that got us to where we are today.
[Editor’s note: I promise this isn’t another “Old Man Yells at Cloud” type of blog!] As a 20-something member of the Millennial generation (I also realized in writing this, I’m one of the youngest people in the office), there are few things as cringe-worthy as an analysis of our consumption habits. Why aren’t more Millennials … Continued
Here’s a scene: It’s a weekday morning. You’re stuck in traffic on your way into work. You flip on the radio to catch up on news and tunes. Between sips of coffee and taps of brakes, the station breaks for commercial. And then it starts – an unnaturally fast, incomprehensible rush of advertising madness that leaves … Continued
Between his natural affability, willingness to learn, and sense of humor, Joe Zizzo proven to be a great addition to our account services team and agency as a whole – boss’ son or not.
While you’ve probably heard the collective screams of social media managers everywhere, Facebook’s algorithm change may not be as bad as it initially seemed.
Move over, Skynet. From AI to featured snippets, this year should take SEO another step closer to search engines that speak the human language.
What does virtual reality have in common with web design? They’re both on our 2018 interactive and immersive trend forecast. Check out what else is hot (and not) for this year.
In this edition, we’re introducing you to Talia Granzow, the newest and sweetest (sorry dudes, you know it’s true) addition to our three-person development team.
Want to slay the digital media game? Get with the programmatic and see what trends are so in for 2018, so-so, and so last year.