Under the Influence: How to Establish an Influencer Marketing Campaign

You’ve probably heard the term “influencer marketing” being discussed in marketing circles, but what does it even mean? At their core, influencer campaigns seek to tap into existing communities of really engaged followers in order to grow their own. This isn’t a new concept; for years, brands have been working with individuals to help promote … Continued

Want to Write a Good Blog Post? Get to the Point.

Growing up, I had a friend who I loved dearly but told the longest, most rambling stories that rarely had a point – I called them “Dome Stories.” She would start talking about a subject then wander off onto a vaguely related subject that would then lead to another vaguely related subject, until it devolved … Continued

So Many Stories to Tell, So Many Platforms to Tell Them On

At the heart of social engagement is the art of storytelling. From status updates to vlogs, people are telling their stories in unprecedented depth and frequency. So it may come as no surprise that one of the most recent storytelling trends to emerge is, well, Stories. Unlike other social storytelling mediums, these tiny bits of … Continued

5-ish Questions: Talking Growth and Engagement with Anne Zizzo

5-ish Questions is a blog series in which we introduce you to the people and personalities that make up the ZG team. In our inaugural edition, we’re talking to none other than Anne Zizzo, our Owner, President, CEO and Fearless Leader. A big part of appreciating where we are is found in understanding where we came from, … Continued

Words of Wisdom for the Next Generation

Last week we had the pleasure of hosting some young professionals from Ad2 Milwaukee, to give them a taste of what working in a real world agency environment entails – save the looming deadlines and mild caffeine addiction, of course. After a short tour of our digs and plenty of coffee and doughnuts, we shuffled … Continued

Five Ways Designers Can Optimize UX/UI

Opening a freshly launched site is a designer’s favorite time to pull out a magnifying glass and critique the crap out of another designer’s work. Increasingly, user experience (UX) and user interface (UI) design are factoring into that evaluation. The need for UX/UI experts in designing a website has pretty much come into full acceptance. … Continued

Developers, Start Your (JavaScript) Engines!

“If I have seen further it is by standing on the shoulders of Giants.” – Isaac Newton, modernized quote   It’s 2017 and after talking with former students and fellow developers across different sectors, I see a pattern of proverbial wheels being reinvented. My goal here is to show the substantial benefits of leveraging existing technology … Continued

Is It Possible for Your Email Marketing to Kick Ass?

In a word, yes. But only if it’s done right. Here are 5 simple tactics to launching and sustaining an effective email marketing campaign.   Subject Lines Matter It might be bad practice to judge a book by its cover, but it’s also human nature. Email is no exception. As marketers, we have a split … Continued

5-ish Questions: Getting Social and Talking Beats with Josh Arter

5-ish Questions is an ongoing series in which we introduce you to the people and personalities that make up our team. In our inaugural edition, we’re talking to Josh Arter, Social Media Account Executive. With a hearty social media background, Josh helps develop and execute well thought out, integrated campaigns. In his free time, he’s involved … Continued

The Top Trends Driving 2017 Social Media Engagement

One of the most exciting (and sometimes frustrating) parts about working in social media is that it’s always changing. With every technological innovation comes a shift in how, when, where and even why people interact with content. Technology evolves. People change. And trends emerge. So what does 2017 have in store? All trends point to … Continued