Category: Blog

If you’re considering adding OOH advertising or billboards to your marketing mix, make sure it’s effective and eye-catching with these tips for engaging outdoor ads.

Whether it’s a post, video or quiz, learn how shoppable content is bridging the gap between storytelling and direct sales on e-commerce.

Understanding who you’re talking to is the foundation of good marketing strategy. Let ZG help you market smarter with this free audience persona template!

While content creation is crucial for brand success, coming up with new ideas on a regular basis can be a major challenge. But don’t panic! We got you, fam.

While a top ten ranking on the first page is still something to shoot for, in 2020, there’s a new SERP sheriff in town. Enter: Position Zero.

As audiences evolve and the needs of our clients change, the work of ZG’s PR team follows suit. At its heart, the goal of PR is to help our clients protect and maintain a positive image in the public eye. Sometimes we create that image. Sometimes we introduce it. Often, we teach our clients how … Continued

The world of SEO is always changing. This year, look for a shift in focus toward making content not just searchable, but usable and relevant.

Find out how new design trends are mixing with old standards to create something unique and memorable.