Recently, I came across this story about a North Dakota tourism campaign and its questionable decision to include nightlife as one of the state's many tourism attractions.
Image courtesy North Dakota Tourism Division
Having been to Fargo just once, I’m really not qualified to say whether the depiction was an accurate portrayal of North Dakota after hours. Though I have my serious doubts.
As for the copy, I’m just not sure what the take-away was supposed to be. It reads: “Drinks, dinner, decisions. Arrive a guest. Leave a legend.” That does seem a bit racy...
I cannot begin without first commenting on what an “interesting” (note the quote marks) experience it has been for me to write this – my first blog post EVER.
When we counsel our clients on social media strategy, we remind them that blogs humanize – and build communities around – their companies. We get them comfortable with moving away from using “corporate speak” and into an interactive, two-way conversation that creates relationships with readers and authentically reinforces the company’s brand. And now, after countless tweaks, re-writes and wasted minutes spent staring at my...