Colloquium Archive

I cannot begin without first commenting on what an “interesting” (note the quote marks) experience it has been for me to write this – my first blog post EVER.

When we counsel our clients on social media strategy, we remind them that blogs humanize – and build communities around – their companies. We get them comfortable with moving away from using “corporate speak” and into an interactive, two-way conversation that creates relationships with readers and authentically reinforces the company’s brand. And now, after countless tweaks, re-writes and wasted minutes spent staring at my...