As a Media Buyer/Planner, I’ve been asked about Milwaukee Journal Sentinel’s, JS Everywhere digital subscription plan that was announced earlier in January, and how it will affect readers and advertisers. I thought I would take a few minutes to blog about it.
Here’s the announcement. MJS certainly isn’t alone in incorporating a paywall model to their online website. The New York Times, Boston Globe and Dallas Morning News have already added similar digital subscription plans in recent years.
So what does the JSOnline digital subscription mean and how will it affect you?