Colloquium Archive

We’ve been working on quite a few branding engagements for clients lately and as part of the deliverables, we provide tagline options. Oh, the tagline – it’s long been a favorite of mine to write.

Here’s why: Taglines have all the excitement and challenge of an outdoor board without the pesky readability issues. And they’re one step above headlines, which are so disposable in that they have a tendency to come and go based on the current message.

Yes, taglines have a special place in advertising. That being said, it can be...