Who's Coming To Dinner? Developing an effective new media strategy

Developing a New Media Agenda is Like Planning a Family Dinner.

A variety of generations will be represented, so the host will have or pick up the phone to invite the older ones. For the middle and younger generations, they’ll likely respond better to an e-mail or Facebook message.

Then comes the menu. Does the host present the food buffet-style or as a sir-down affair? The goal of the family gathering is different for everyone. The grandparents and parents like to visit and hang our while the younger generations usually want to make a quick appearance and even faster exit. That is, unless there is something entertaining enough that's worth sticking around for. And therein lies the party-planner’s biggest hurdle: What will keep their attention?

A company's struggle in today’s world is much the same: to collectively target a variety of audiences, and do so effectively.

The User Experience

Many organizations are turning to the Internet to introduce themselves and their concepts to the world. The world is so diverse and so vast, however, that it’s important to know exactly which demographic they are looking to “feed” so to speak and what will bears appeal to the targeted user. The user experience is more important now than ever before."

“It’s really this idea of companies moving away from saying what they want to sell, to a place of designing digital solutions that display what a user needs to do or needs to hear in order to engage or buy,” says Anne Zizzo, President and CEO of the Zizzo Group Marketing + PR + New Media in Milwaukee. “Organizations truly have to move to the other side to make that instant, proper first impression with a user.”

Thomas Chung, Senior Vice President of Interactive at the Zizzo Group, agrees. “Consumers, today more than ever, are very critical about the organizations or the brands that they’ll buy into,” he says. “They want to ensure they are either putting their investment or their relationship energy into an organization that they feel they can relate to.”

Read the rest of this Corporate Report Wisconsin article.