Zizzo Group Partners with Shawnee Mission Medical Center of Kansas City

MILWAUKEE– Zizzo Group Marketing + PR + New Media (ZGM+PR+NM) – the region’s most fearless, results-driven, integrated marketing firm – has announced the launch of a new healthcare community outreach and communications program for Shawnee Mission Medical Center (SMMC) of Kansas City.

As a leader in innovation and advancements in care, SMMC is committed to whole person health – mind, body and spirit. SMMC offers exceptional services, including pioneering work in minimally invasive procedures, heart and vascular health, orthopedics, urology and pain medicine. ZGM+PR+NM is working with SMMC on a comprehensive health education program, Leading KC Care. By bringing healthcare information from local doctors to the community through print, television and a 24/7 dedicated website, www.LeadingKCCare.com, the program is aiding the hospital in branching out to the Kansas City area on a more personal level.

“We believe that every person in the metro-Kansas City area should have access to the resources necessary to achieve whole person wellness,” said Samuel H. Turner, Sr., President and CEO of Shawnee Mission Medical Center. “Together with Zizzo Group Marketing + PR + New Media, we came up with a great program that makes comprehensive health information from our community doctors easily accessible to people of all ages.”

SMMC began working with ZGM+PR+NM for this engagement in part based on the firm’s experience creating similar but customized programs for healthcare systems across the country. ZGM+PR+NM and SMMC partnered with the Kansas City Star and KMBC Channel 9 to provide an integrated blend of media outlets and co-branded partnership for SMMC’s efforts to provide the community with health information.

“Shawnee Mission Medical Center’s outstanding care has helped build its reputation as the most preferred hospital in the entire Kansas City metro area,” said Anne Zizzo, President and CEO of ZGM+PR+NM. “We are excited to help expand their efforts to educate metro-Kansas City residents about how Shawnee Mission Medical Center and its experts can help enhance their well-being.”

About Shawnee Mission Medical Center

Shawnee Mission Medical Center (SMMC) is a 445-bed facility with nearly 20,000 inpatient admissions and more than 200,000 outpatient admissions annually. SMMC has the busiest emergency department in Johnson County, the area's first accredited Chest Pain Emergency Center, a nationally recognized Center for Women's Health and delivers more babies each year than any other hospital in the metropolitan area. SMMC employs more than 2,800 local residents and supports an exceptional staff of 700 physicians representing 50 medical specialties, the largest medical staff in Kansas City. Visit us on the Web at ShawneeMission.org.

About Zizzo Group Marketing + PR + New Media

Zizzo Group Marketing + PR + New Media (ZGM+PR+NM, formerly Zizzo Group Advertising and PR) is the region’s most fearless, results-driven, integrated marketing agency. With the recent acquisition of EXCITE New Media – a leading strategic web, social media and digital marketing agency – ZGM+PR+NM has brought together unrivaled expertise across strategic marketing, public relations, media buying, creative services and new media development. The agency provides counsel to a wide range of regional and national business-to-business and consumer clients, creating programs that drive business and provide measureable results. ZGM+PR+NM specializes in strategic marketing, advertising, public relations, media planning and buying, branding, research, online and social media, creative services and health care marketing.

A Future 50 Company and a top-10 Milwaukee-area advertising agency, ZGM+PR+NM works with many leading brands, including Adventist Midwest Health, Alliance Federated Energy, Aurora Health Care, Cox Communications, Fifth Third Bank, The Frontier Airlines Center (formerly the Midwest Airlines Center), Grant Thornton LLP, Hearst Corporation, Journal Communications, Kaiser Permanente Colorado, Marquette University, McDonald’s Corporation, Media General, The Milwaukee Brewers, Mount Auburn Hospital, Northwestern Mutual Financial Network, Tribune Company and U.S. Cellular. ZGM+PR+NM has been recognized as one of Milwaukee’s “Best Places to Work” by Milwaukee Magazine. For more information, visit www.zizzogroup.com.