Each and every one of our departments share the belief that marketing doesn’t just happen on its own – and in fact, you wouldn’t want it to. Rather, the absolutely best marketing takes place through a process that is as controlled as it is free. That’s where our five Es of integrated marketing come into play.
During the explore phase, our staff gets to know you and your brand. We’ll ask questions. And you’ll ask questions to make sure we were listening. Then we can get to work.
Tethered only by strategy and objectives, our PR, media, creative and digital departments are set free to theorize and conceptualize during what we call the expand phase.
During the express phase, we’ll present a marketing plan that reaches across all mediums and tactics. We’ll want your blessing before we move on to the next phase.
This is where rubber meets the road. During the execute phase, our respective teams deliver the goods, whether it be web, creative, PR, media or a combination.
The excite phase marks the deployment of fully integrated branding initiatives both online and offline; paid and earned. We’ll then measure and report the results.