Inspirational, insightful and unapologetically human, we launched Popular Tips to reach customers where they live and work. Drawing from expertise within Popular Community Bank and real stories from within the community, this education marketing initiative used traditional, digital and social media to deliver practical tips on curated topics and positioned Popular Community Bank as a partner in financial empowerment.
Over the course of 18 months, ZG increased awareness of Popular Community Bank and its personal and commercial products and services, as well as increased customer affinity for the brand. Practical, actionable content helped drive engagement with the organizations target demographic of 25-34 year olds across multiple sessions, with a noticeable uptick in interaction with program-specific topics, financial tools, and community features.
- Discovery
- Research and Analysis
- Positioning
- Strategic Planning
- Measurement
- Brand Strategy
- Logo Identity
- Naming
- BrandGuidelines
- Media Planning
- Account Service
- Integrated Campaign
- Digital Display Advertising
- Broadcast
- Print Advertising
- Copywriting
- VideoProduction
- Website Design
- Website Development
- User Experience Design