Digital Director | Zizzo Group

Digital Director

Job Overview

ZIZZO GROUP = Engagement Marketing. We create full immersion, all-in solutions that leverage placement, authenticity, voice, personalization, emotion, sounds, smells and a million other subtleties that are often ignored or lost in the bigger picture of marketing. We sweat those details because they’re often the difference between storytelling and story re-telling. It’s the key to creating the kind of indelible work that makes your audience feel something… and more importantly, do something.

Job Description:

We’re looking for someone who is fluid in all things digital, including advertising, SEO, SEM, social, and RESULTS. You’re able to roll with Google changes as they happen and you’re on first-name basis with Google and Bing reps. You’re at least conversant in code, are positive on the use of negative keywords and eagerly champion the power of an idea. If you’re organized, strategic, passionate about driving results, and really, really love data, then you just might be what we are looking for.

  • Background in estimating and running digital ad campaigns, across multiple platforms (display, PPC, social, etc.)
  • AdWords certification, Google Analytics Individual Qualification, and experience in Bing Ads
  • Experience using Google Keyword Planner, Google Tag Manager, CRM software, SEMrush, TapClicks, and HubSpot
  • Successfully executed SEO best practices during launch of several sites (ecommerce, CMS, lead-gen) and maintained an ongoing SEO campaign post-launch
  • Familiarity with PPC bid management platforms, such as Marin or Kenshoo a plus
  • General understanding of HTML
  • Lots of drive
  • Autonomous working skills, while working well as part of an integrated team
  • Excellent written and oral communication skills
  • Ability to present to and interact with clients
  • Desire to learn and grow
  • 3+ years digital, SEO and PPC experience

Qualifications:

  • Manage digital advertising accounts across multiple platforms
  • Set KPI targets, measure and report performance and ROI
  • Perform keyword discovery, competitor research, technical audits, and content reviews, based on SEO best practices
  • Manage all PPC campaigns including CPC, conversions, keyword research, bidding, campaign management and work with our copywriting staff to create effective ad copy
  • Create dashboards for PPC campaigns
  • Use Google Analytics to manage SEO, providing reporting and recommendations
  • Optimize to a target ROI and make analytics driven decisions and optimizations to drive performance and incremental revenue
  • Gather insights from multiple data sources and continually monitor PPC / SEO campaigns and make informed decisions to improve performance of campaigns
  • Communicate regularly with internal account service, creative and development teams
  • Work with design, content and development teams to optimize organic and paid content
  • Stay apprised of new and emerging technologies, provide technical strategy, direction and offer creative solutions

Compensation & Benefits

Compensation commensurate with experience. Company offers competitive pay packages, medical benefits, 401K, parking reimbursement, bonus holiday days and more.

How to Apply

Please apply online or e-mail resume to careers@zizzogroup.com, subject line "Digital Director" No phone calls, please.