CLIENT: Boys and Girls Clubs of Greater Milwaukee

A Grand Reopening for Boys & Girls Clubs of Greater Milwaukee

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After a summer of riots, the renovation and reopening of the Mary Ryan Boys & Girls Club was a significant step in the healing of a vibrant and diverse neighborhood. Working with Boys & Girls Clubs of Greater Milwaukee, ZG helped plan, orchestrate and promote a reopening event to targeted media outlets in southeastern Wisconsin as well as raise awareness that the newly renovated facility was open and ready to serve its community.

As a result of our efforts, all four of the Milwaukee TV news stations attended and covered the event along with other targeted media outlets in southeastern Wisconsin. In total, there were 45 stories that covered the event, reaching an audience of nearly 2 million with an advertising value of more than $42,000 not using multipliers for the single event.

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