Building a Capital Campaign with Cristo Rey Jesuit High School Milwaukee

With a rapid growth in enrollment and a need for updated facilities, Cristo Rey Jesuit High School Milwaukee launched a capital campaign focused on raising the necessary funds for a new school.

The ZG team was pulled in to concept, design and develop materials and messaging. Our team branded the campaign and developed the theme “Ignite. Invest. Impact.” This theme was the foundation for a website we created that strategically served as the centerpiece for all content, messaging, campaign information and donations. We also developed videos featuring staff, students and the campaign chairs, along with Milwaukee Mayor Tom Barrett. ZG’s PR team worked in tandem to further get the messaging out into the community.

Construction on the school was completed in 2020. More recently, Cristo Rey received a $1 million gift that was a direct result of the campaign.

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