CLIENT: Popular Community Bank
Cutting Through the Noise with Popular Tips
New York City is known for being noisy, aggressive and densely packed. For Popular Community Bank, which sought to show the human side of banking, it wasn’t enough to be another face in the crowd.
Using ZG’s unique CONVERGE program, we launched Popular Tips to reach customers where they live and work. Drawing from expertise within Popular Community Bank and real stories from within the community, this financial education marketing initiative used traditional, digital and social media to deliver practical tips on curated topics and positioned Popular Community Bank as a partner in financial empowerment.
Over the course of 18 months, ZG increased awareness of Popular Community Bank and its products and services, as well as increased customer affinity for the brand. Practical, actionable content helped drive engagement, with a noticeable uptick in interaction with program-specific topics, financial tools and community features.
See how ZG can help you build a custom financial education campaign.