CLIENT: Harry & Rose Samson Family Jewish Community Center
Developing a Custom Website for Many Audiences, One Community
For years, the Harry & Rose Samson Family Jewish Community Center focused its website toward only one audience: existing members. The JCC enlisted ZG to build an up-to-date website that is responsive to the needs of its many audiences.
Collaborating with the JCC, we identified key audiences and developed personas to drive the content hierarchy and website navigation. Inspired by a theme of “Centered,” we created an image-rich visual design enabling emotional connections and engagement with different audiences.
Our team also navigated JCC’s two major API/Integrations and developed complex sequences of custom API calls to pull data from the remote server, allowing users to view up-to-date class schedules without having to leave the site and log into the third-party system. During the COVID pandemic, we created a second integration allowing members to securely access private, on-demand video classes using a custom “single sign-on” login.
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