CLIENT: Cardtronics

Discovering Freedom from Fee-dom with ATMpass

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ATMpass was founded on one simple truth: ATM transaction fees stink. The Cardtronics membership-based product is designed to eliminate fees without the headache of changing banks or getting a new card.

ZG’s challenge was figuring out how to convey the benefits of ATMpass to its cash-strapped target demographic: financially fickle Millennials. When trying to sell a financial product to a younger audience, ATMpass had to show and tell. The motion graphic-based videos we created manage to educate, entertain and engage customers as well as connect the product with the people who can best benefit from its services.

As a result of the videos, the brand saw a 42% increase in website traffic in less than year, signifying that the audience heard what was said and took action to learn more.

See how ZG can help you build your brand with made-to-measure creative services.