Grate PR, Grate Creative and Great Results | Zizzo Group


CLIENT: Roaring Fork Restaurant Group

Grate PR, Grate Creative and Great Results


With only a handful of restaurants specializing in craft mac and cheese nationally, the opening of Roaring Fork Restaurant Group’s Grate, a first-of-its-kind in the Milwaukee area, was a story that deserved attention.

Working with Roaring Fork, ZG’s efforts were phased to coincide with two key events: the initial announcement and the restaurant’s grand opening. The first part, which included a landing page and a significant PR push, garnered 36 total media hits worth an estimated value of $32,800.

The completion of the full Grate website further fleshed out the restaurant’s story with a menu and interactive map, while an additional PR push helped make the restaurant launch a success with more than 40 additional stories and an audience reach of nearly 1.5 million. Roaring Fork saw a whopping 638% return on investment for PR and media outreach.

See how ZG can help you share your story with impactful, creative and proven public relations and digital solutions.

Grate Website Landing Page

Grate Mobile Site

Roaring Forks Restaurant PR Campaign

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