Although well established in northeastern Wisconsin, Network Health was virtually unknown in southeastern Wisconsin – and the major metropolitan area of Milwaukee. Bolstered by ZG’s community outreach and education campaign called Network Health Connections, we used strategic PR to further increase brand awareness in these densely populated areas in the months leading up to its open enrollment period.
In just a few months, our PR efforts generated 55 stories, reaching an audience of nearly 4.6 million and a 187% return on Network Health’s investment. Highlights include: a front-page business feature story in the Milwaukee Journal Sentinel, cover story in INSIGHT Magazine (Northeast Wisconsin’s leading business media outlet), interviewed on the flagship National Public Radio station in Milwaukee, and worked to get Network Health CEO Coreen Dicus-Johnson awarded The Health Care Heroes award, which salutes the accomplishments of people and organizations making a positive difference on the front lines of health care in southeastern Wisconsin.
- Public Relations