We are pleased to welcome Kim Anderson as Vice President, Director of Digital and Social Media! Kim is leading ZG’s digital and social teams, and provides clients with strategic counsel and results tracking across paid, earned, shared, and owned digital and social media. She is an expert at blending art with science to create successful digital campaigns, and collaborates across departments to create meaningful touchpoints in the customer journey.
A self-proclaimed “fixer,” her solution-oriented approach fits ZG’s model of creating integrated engagement marketing solutions for clients that drive awareness, action and sales.
Kim has over 20 years of digital marketing experience including a variety of platforms and technologies with B2B and B2C companies and marketing firms.
Kim enjoys spending time with her family and being outside as much as possible – especially with her gardens!