Capabilities
Creative
At ZG, we create more than original, eye-catching creative. Our work is grounded in market research and strategy and developed to drive measurable awareness, engagement and action. Our custom creative solutions evoke emotion, create conversation and – perhaps most importantly – prompt your audiences to take action.
- Art Direction
- Copywriting (including storytelling, blogs, write papers, communication strategies)
- Graphic Design (including collateral, annual reports)
- Illustration
- Brand Development (including logo/identity, naming, theme lines, brand guidelines)
Creative
Bader Philanthropies Impact Report
To showcase the work Bader Philanthropies does in the community, we created the theme “Building Connections” and designed a 2019 Impact Report for shareholders.
Standard Process
In trying to explain the benefits of Standard Process’s whole foods nutrition, we combined product shots with images of the foods that go into each bottle.
Health Tradition
Our rebrand of Health Tradition included a complete brand style guide, including logo use, color palette and typography.
SHARP Literacy
Part of branding SHARP Literacy’s 2021 virtual event, The Caravan of Curiosity, meant creating a colorful, whimsical logo that drew inspiration from an early 70s vibe and vintage rock concert tour books.
Branding Logos
We’ve created logos for clients across every industry – health care, financial, education, retail, construction and nonprofit, to name a few.
Marquette University High School
Impactful headlines helped Marquette University High School boost enrollment for its upcoming freshman classes.
Marquette University High School
The ability to build a one-of-a-kind avatar helped personalize the Marquette University High School virtual tour experience.