The EXCITE Process
Excite is a proprietary process, tested against Six Sigma, delivering bulletproof strategies, budgets, timelines and, oh yeah, outstanding work.
We want to be partners, not vendor. This phase is all about getting to know each other and your vision for the future. We’ll ask questions. You’ll ask questions. And then we can get to work.
Using research and objectives as a foundation, our teams add their knowledge and experience to the mix – each piece giving shape to an integrated engagement strategy.
We’ll show you how execution and tactics work together as part of a larger marketing strategy, and make sure you’re on board before we set the plan in motion.
This is where the magic happens – creative creates, public relations relates, media mediates, and account services makes sure we keep our eye on the ball.
You’re excited. We’re excited. Now it’s time to get your customers excited and engaged with the measured deployment of your fully integrated marketing strategy.
What We Do
Sure we do that. And that. And also that. But to us, “capabilities” is more of a challenge than a specific list. Maybe that’s because we’re a bit obsessed with finding provocative new ways to engage.
We dig, we learn, we live, we breathe. Your brand contains powerful insights that change perceptions. We’ll find them and we’ll prove it, week in and week out, with measurable results.
Logos, theme lines, graphic standards, personalities...they’re all vital to a brand’s success. We make sure everything about your brand is in harmony and on point.
Media + Advertising
It takes the perfect blend of technology and traditional media to engage your audiences. We have considerable skill in integrating print, broadcast, collateral, and outdoor with optimization channels including digital, PPC, SEM, and SEO. Plus our branded CONVERGE product marries leading media properties with local healthcare, financial and educational institutions to educate and motivate communities.
The ZG team is deeply experienced and highly successful at delivering impactful content. And we do it all in-house. Whether it’s PR, email, video, social influence, blogging, earned and paid media, white papers or something else, we know the wheres and hows of your audience’s consumption.
We not only engage across all platforms, channels and devices, we make it easy for your audience to share with others via web, social, digital, or mobile.
From AR, 360, VR, MR, and gaming, we seamlessly cross into the virtual realm to bring new dimension to your brand story and the user experience.