Imagine a technology that allows a child to explore the farthest reaches of space, lets an outdoorsman field test hiking boots without ever leaving the showroom, and helps those with traumatic brain injuries speed recovery and regain their lives. That’s the incredible power of immersive.
More than a novelty, immersive technologies like virtual reality (VR) and augmented reality (AR) are gaining momentum as viable experience-based marketing platforms. In fact, the estimated number of VR headsets sold is expected to reach 82 million – a 1500% (yes, you read that right) increase from 2017 totals. ZG’s in-house team can help your brand take its place at the forefront of this emerging immersive wave with custom-designed environments, interactions and experiences.
Jump into Immersive Technology
- Virtual Reality
- Augmented Reality
- Mixed Reality
- 360-Degree Video
- Exhibit Design
Our Digital Impact
Discovery World Welcomes Virtual Explorers
Working with Discovery World, we helped develop a 5-bay VR arcade, complete with a custom-built launcher that allows staff to control content and duration, collects usage analytics, and is co-branded with the exhibit funder.
Interactive & Immersive Forecast: Nothing is Static
We’re living in the future, my dudes. Things that were once the stuff of science fiction are now part of our everyday lives. Powerful super-computers disguised as phones. The ability to send parts millions of miles away as 3D printer files. And all of the face-scanning, fingerprint-reading, voice-recognizing tech you could ever dream of. See what our interactive and immersive technologies have us talking.
Maybe Your Marketing Could Use a Little Break from Reality
Technology is presenting some crazy cool opportunities for marketers these days. Brands are taking on new dimensions, literally, through Virtual Reality, Augmented Reality, Mixed Reality, gaming and voice activation. But how best to harness and use that technology for marketing initiatives?
Get More ROI for Your PPI
Reality-reality is so last year. Today’s crop of perception-bending experiences blur the line between the real world and a digital one – and it’s not just for entertainment.
The width and breadth of applications that can be enhanced with immersive technologies is near limitless. In fact, a recent ISACA report found that 69% of respondents saw augmented reality’s potential in education and the learning of skills, 62% saw benefits in making purchasing decisions, and 62% felt it could be used to improve healthcare delivery.
The common theme here? Engagement. From design to development, we’ll craft unforgettable immersive experiences that allow consumers to engage with your brand in ways you – and they – never thought possible.
Projected Economic Impact of AR/VR by 20201
Projected Global AR Gaming Market by 20232
AR Technology Users in America per month3
Projected AR Users Worldwide by 20204
“It’s been a pleasure to work alongside the Zizzo Group to create this unforgettable virtual reality experience. We’re absolutely thrilled to have unveiled the custom launcher and the initial feedback from our Members and guests has been fantastic. In the first few months of being open, the Virtual Explorer exhibit has quickly become one of our most popular experiences for all ages. And we don’t expect that to change anytime soon!”
John Emmerich, Discovery World Director of Exhibits and Experiences