Capabilities
Research & Insights
Your brand contains powerful insights that change perceptions. We dig in and find what’s important and then use it to develop your brand personality, theme line, logo and graphic standards. It’s a deep dive that ensures everything about your brand is in harmony and on point.
- Competitive Audit
- Audience, Personal and Archetype Development
- Targeting and Segmentation
- Strategic Planning
- EXCITE Process
- Digital Consulting
Research & Insights
Archetypes
We use archetypes to help brands create a personality that consumers relate and identify with.
Competitive Audit
Our competitive audits help brands understand where they fit into the market compared with their competitors and where there are opportunities to grow and expand.
EXCITE Process
ZG’s proprietary process helps us deeply analyze and understand a client’s current situation along with their competition, strengths, opportunities, threats and more.
Personas
We build audience personas to take a deeper dive into potential customers so we can learn the best ways to reach them and speak to them.