Grand Re-Openings and Great Impact for the Boys & Girls Clubs of Greater Milwaukee | Zizzo Group
Boys and Girls Clubs of Greater Milwaukee
Grand Re-Openings and
Great Impact for the BGCGM

After a summer of riots shook and scarred the Milwaukee neighborhood of Sherman Park, the Boys & Girls Clubs’ mission of providing a positive environment for personal growth, academic performance and stronger community was more important than ever. The renovation and grand reopening of the Mary Ryan Boys & Girls Club, which serves Sherman Park, was a significant step in the healing of this vibrant and diverse neighborhood.

Working with the Boys & Girls Clubs of Greater Milwaukee, we helped plan, orchestrate and promote a reopening event to targeted media outlets in southeastern Wisconsin as well as raise awareness that the newly renovated facility was open and ready to serve its community.


Our Results

In the months leading up to the reopening event, we worked with BGCGM to tell the story of how Club members and the community will benefit from the major renovations to the large, 57,000 square-foot building, including the installation of a new HVAC system and an up-grade to the spaces that its members utilize every day. To give some perspective of the scale of renovations, we quantified improvements: 418 gallons of paint, 3,590 square-feet of carpet, 13,460 square feet of colorful rubber flooring, more than 200 pieces of new furniture and more than 1,200 new light bulbs. We also promoted an open house to help encourage community members and local parents to come see the brightly-colored and improved spaces and register their kids for a club membership.

As a result of our efforts, all four of the Milwaukee TV news stations attended and covered the event as well as several other main, targeted media outlets in southeastern Wisconsin including the Milwaukee Journal Sentinel, the Milwaukee Business Journal, WTMJ-AM 620, OnMilwaukee.com, The Milwaukee Community Journal and The Milwaukee Neighborhood News Service. In total, there were 45 stories that covered the event, reaching an audience of nearly 2 million with an advertising value of more than $42,000 not using multipliers for the single event.

Advertising
  • Public Relations