and Great Results
For Roaring Fork Restaurant Group, the largest Qdoba Mexican Eats franchisee in the country, the concept of a fast-casual restaurant that specializes in craft (not Kraft) mac and cheese dishes made with locally sourced dairy products, is a clear departure from its usual fare. But with only a handful of restaurants specializing in this comfort food staple nationally, the opening of Grate, a first-of-its-kind in the Milwaukee area, was a story that deserved attention.
Using the web and public relations, we helped Roaring Fork discover what makes Grate’s story so compelling and shared it in mouth-watering detail with the public at large.