Making a Difference for Athletes and the Community | Zizzo Group


CLIENT: Be the Difference NIL

Making a Difference for Athletes and the Community


With new Name, Image, and Likeness (NIL) rules shaping the landscape of college athletics, a group of Marquette University alumni set out to create the Be the Difference NIL collective to benefit student athletes. Their goal was to create a program that will allow affiliated students to capitalize from their NIL by working with local non-profits and giving back to the Milwaukee community.

The collective needed a website that allowed donors to contribute and educate the public on their mission. In a little over a month, the ZG team created a site, logo, payment process for donations and content for Be the Difference NIL. ZG also set up a comprehensive PR plan to draw publicity for the launch that included media training, a press release and outreach.

See how ZG can help you develop your website or app.

Local news coverage for Be the Difference NIL

Want to share a business opportunity?

Got a project to discuss?

Looking to collaborate on creative work?