for Summerfest
Summerfest is an 11-day party jam-packed with good food, great music, and amazing people-watching in Milwaukee. Also known as “The Big Gig” and “The World’s Largest Music Festival,” for music-lovers and Milwaukee residents it’s kind of a big deal. In advance of the event, we launched a 21-day Countdown to Summerfest social campaign to build hype and drive attendance.