Creating a Painless User Experience for Advanced Pain Management
For those who suffer from chronic pain, the slightest inconvenience can exacerbate an already wearying existence. That’s why it was so important that the website we built for Advanced Pain Management, a Wisconsin-based group of specialty ambulatory care centers, be as painless to use and manage as possible.
With new leadership and a renewed sense of purpose, we worked with the APM team on a long-term brand strategy that really embraced its mission to provide an exceptional patient experience for those in pain. It’s with that in mind that we designed, developed and deployed its new digital home, apmhealth.com.
The new APM website serves as a hub for its digital efforts and introduces current and prospective patients to this reinvigorated brand.
Mobile-friendly and SEO-ready, the website was built to grow and evolve alongside the organization. It also includes unique features like the “Where does it hurt?” tool, which encourages users to explore conditions and treatments, and empowers them to become advocates for their pain management care.
It’s a new day at Advanced Pain Management, and we’re happy to be a part of it.