Driving a Healthier Chicago with Edward-Elmhurst Health
In health, as in life, knowing is half the battle – and few hospital systems take that to heart quite like Edward-Elmhurst Health.
Based in the Chicago suburbs of Naperville and Elmhurst, the system has made a conscious effort to empower its patients with the knowledge and information that make them better stewards of their health. From offering online health assessments to sponsoring local races, Edward-Elmhurst has built its brand around the idea that a healthier life comes a step at a time – which is exactly what made it a perfect partner for CONVERGE.
The program, Healthy Driven Chicago, combines the passion and insight of those within the system and the expertise of the local ABC affiliate. We developed a multi-tactic initiative to engage consumers with health, lifestyle, and wellness topics and introduce the larger Chicago DMA to its new partner in healthcare, Edward-Elmhurst Health.
“Healthy Driven Chicago will help people take control of their lives. We want to provide them information on what it takes to be healthy,” says Mary Lou Mastro, System CEO, Edward-Elmhurst Health. “It’s important for people to understand that the choices they make today impact their health for many, many years to come.”
The first phase, which launched on November 6, features a custom-built website that introduces audiences to its Healthy Driven mission and explores how Edward-Elmhurst Health, as an organization, lives it. Innovative and honest, the content-focused program will explore topics ranging from breaking the stigma of depression to what to look for in a primary care provider. Future phases of the site will include an expanded layout, more interactive tools and additional topic-driven content.
Check It Out
Learn more about this exciting new initiative (and take a look at what we’ve been up to) by watching the Healthy Driven Chicago mission statement video below.