ZG’s “Boston On Track” Combines Storytelling and ROI to Unlock Potential
Boston-based Bunker Hill Community College and Roxbury Community College hired Zizzo Group to bust the myths about the impact of community colleges. More than ever before, higher education institutions are operating in an incredibly competitive environment, and community colleges need to be forward-thinking and innovative.
Zizzo Group created a custom, hyper-local digital, social media, and storytelling ecosystem featuring subject matter experts from the colleges to educate and raise awareness of the unique differentiators and benefits of community college to a targeted greater Boston audience.
Read more about this nationally-awarded program in this featured article from the Enrollment Management Report: Learn More