Discovery World Welcomes Virtual Explorers

The modern world wouldn’t be possible without the marriage of creativity and technology – the impossible things creativity dreams up are made possible through technology. In the our industry alone, it’s made the ways in which we communicate more varied, strategic, and richer than ever before. It’s this spirit of innovation that guided us in a recent project with the Discovery World Science and Technology Museum.

Situated on Milwaukee’s lakefront – and mere blocks away from our Third Ward offices – Discovery World uses interactive exhibits to help make STEM principles accessible, engaging and exciting for children and adults alike. And no current technology embodies that mission quite like virtual reality.

Working with Discovery World, we helped develop a 5-bay VR arcade, complete with custom-built launcher that allows staff to control content and duration, collects usage analytics, and is co-branded with the exhibit funder, MilliporeSigma.

“It’s been a pleasure to work alongside the Zizzo Group to create this unforgettable virtual reality experience,” said John Emmerich, Discovery World’s Director of Exhibits and Experiences. “We’re absolutely thrilled to have unveiled the custom launcher and the initial feedback from our Members and guests has been fantastic. In the first few months of being open, the Virtual Explorer exhibit has quickly become one of our most popular experiences for all ages. And we don’t expect that to change anytime soon!”

The first phase, which launched early last summer, included three virtual experiences that ranged from 3-dimensional drawing to deep-sea exploration. In November, the final phase of the Virtual Explorer exhibit went live, which gives visitors a chance to explore inside the human body in a custom-built, fully immersive experience.

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