Underneath the quirky graphics, twee music and charming text, this video series is actually very informative. From putting into tangible terms how much money one would save without transaction fees, to showing how easy it is to join and start saving with ATMpass, to turning every special occasion into a fee-free holiday with the gift of membership, the soft-sell videos work in concert to connect the product with the people who can best benefit from its services.
This was the first time ATMpass developed content that speaks directly to the people who can best benefit from its services. As a result, the brand saw a 42% increase in website traffic in less than year signifying that the audience heard what was said and took action to learn more.
- Research and Analysis
- Communication Strategy
- Media Planning
- Animation Motion Graphics
- Social Media Strategy
- Social Media Content Planning And Development