CLIENT: Edward-Elmhurst Health
Healthy Driven Chicago: Empowering the Second City
A key component of today’s healthcare is enabling people to take control of their health. The challenge is they often don’t know where to begin.
Working with clients Edward-Elmhurst Health (EEH) and ABC7 WLS-TV, ZG customized our proprietary CONVERGE platform to create Healthy Driven Chicago – a fully integrated, multichannel health education campaign that positions the hospital system, its physicians and ABC7 as the most reliable, trustworthy resources for quality healthcare information. Using the health system’s physicians as topic experts, we built an online community that features relevant health information and connects people with EEH physicians.
Through this initiative, Healthy Driven Chicago saw Facebook page likes grow by over 60% in the first month alone, and total engaged users increase by over 15,000. Total reach and total impressions nearly doubled at 93% and 88% respectively, and the executions averaged over a 1.50% CTR.
See how ZG can help you reach your audiences with a custom health education campaign.