Making a Big Splash with Honeywell’s Seymour
When an organization is launching an innovative product at the most influential tech event in the world, how do you make sure it stands out? This was the question ZG was asked to answer when Honeywell Life Care Solutions engaged our firm to launch their new product – Seymour – at CES.
ZG worked with the Honeywell team to activate both traditional and experiential channels to maximize consumer reach and best showcase the story of Seymour: a game-changing product that collects, analyzes, and interprets health and lifestyle data, to give a more complete picture of patients’ health. Backed by compelling messaging and materials, Seymour generated buzz, understanding and excitement throughout the CES event and beyond.
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