In a word, yes. But only if it’s done right. Here are 5 simple tactics to launching and sustaining an effective email marketing campaign. Subject Lines Matter It might be bad practice to judge a book by its cover, but it’s also human nature. Email is no exception. As marketers, we have a split … Continued
One of the most exciting (and sometimes frustrating) parts about working in social media is that it’s always changing. With every technological innovation comes a shift in how, when, where and even why people interact with content. Technology evolves. People change. And trends emerge. So what does 2017 have in store? All trends point to … Continued
For many people, the New Year means self-revelations and resolutions. For businesses, it’s really not all that different. You take a hard look at what did and didn’t work the previous year, set your budgets, identify your objectives and make a plan to meet your goals. The New Year means a new set of strategies. … Continued
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