Why We Turned Giving Into a Week-Long Event
At ZG, we have a set of core values that encourage us to not just work better, but be better. During United Way Week one takes center stage: Be Selfless.
Category: Blog
Escape the Trolls by Writing Better Social Media Content
“Writing for social media will be so easy,” they said. “If you know how to write, then you’ll know how to write content,” they said. “Don’t read the comments section,” they said.
Under the Influence: How to Establish an Influencer Marketing Campaign
You’ve probably heard the term “influencer marketing” being discussed in marketing circles, but what does it even mean? At their core, influencer campaigns seek to tap into existing communities of really engaged followers in order to grow their own. This isn’t a new concept; for years, brands have been working with individuals to help promote … Continued
Want to Write a Good Blog Post? Get to the Point.
Growing up, I had a friend who I loved dearly but told the longest, most rambling stories that rarely had a point – I called them “Dome Stories.” She would start talking about a subject then wander off onto a vaguely related subject that would then lead to another vaguely related subject, until it devolved … Continued
So Many Stories to Tell, So Many Platforms to Tell Them On
At the heart of social engagement is the art of storytelling. From status updates to vlogs, people are telling their stories in unprecedented depth and frequency. So it may come as no surprise that one of the most recent storytelling trends to emerge is, well, Stories. Unlike other social storytelling mediums, these tiny bits of … Continued
How To Crack The Facebook Algorithm
For a social media marketer, cracking the ever-elusive Facebook algorithm is their White Whale.
5-ish Questions: Talking Growth and Engagement with Anne Zizzo
5-ish Questions is a blog series in which we introduce you to the people and personalities that make up the ZG team. In our inaugural edition, we’re talking to none other than Anne Zizzo, our Owner, President, CEO and Fearless Leader. A big part of appreciating where we are is found in understanding where we came from, … Continued
Words of Wisdom for the Next Generation
Last week we had the pleasure of hosting some young professionals from Ad2 Milwaukee, to give them a taste of what working in a real world agency environment entails – save the looming deadlines and mild caffeine addiction, of course. After a short tour of our digs and plenty of coffee and doughnuts, we shuffled … Continued
Five Ways Designers Can Optimize UX/UI
Opening a freshly launched site is a designer’s favorite time to pull out a magnifying glass and critique the crap out of another designer’s work. Increasingly, user experience (UX) and user interface (UI) design are factoring into that evaluation. The need for UX/UI experts in designing a website has pretty much come into full acceptance. … Continued
Developers, Start Your (JavaScript) Engines!
“If I have seen further it is by standing on the shoulders of Giants.” – Isaac Newton, modernized quote It’s 2017 and after talking with former students and fellow developers across different sectors, I see a pattern of proverbial wheels being reinvented. My goal here is to show the substantial benefits of leveraging existing technology … Continued