How To Crack The Facebook Algorithm
For a social media marketer, cracking the ever-elusive Facebook algorithm is their White Whale.
Category: Blog
5-ish Questions: Talking Growth and Engagement with Anne Zizzo
5-ish Questions is a blog series in which we introduce you to the people and personalities that make up the ZG team. In our inaugural edition, we’re talking to none other than Anne Zizzo, our Owner, President, CEO and Fearless Leader. A big part of appreciating where we are is found in understanding where we came from, … Continued
Words of Wisdom for the Next Generation
Last week we had the pleasure of hosting some young professionals from Ad2 Milwaukee, to give them a taste of what working in a real world agency environment entails – save the looming deadlines and mild caffeine addiction, of course. After a short tour of our digs and plenty of coffee and doughnuts, we shuffled … Continued
Five Ways Designers Can Optimize UX/UI
Opening a freshly launched site is a designer’s favorite time to pull out a magnifying glass and critique the crap out of another designer’s work. Increasingly, user experience (UX) and user interface (UI) design are factoring into that evaluation. The need for UX/UI experts in designing a website has pretty much come into full acceptance. … Continued
Developers, Start Your (JavaScript) Engines!
“If I have seen further it is by standing on the shoulders of Giants.” – Isaac Newton, modernized quote It’s 2017 and after talking with former students and fellow developers across different sectors, I see a pattern of proverbial wheels being reinvented. My goal here is to show the substantial benefits of leveraging existing technology … Continued
Is It Possible for Your Email Marketing to Kick Ass?
In a word, yes. But only if it’s done right. Here are 5 simple tactics to launching and sustaining an effective email marketing campaign. Subject Lines Matter It might be bad practice to judge a book by its cover, but it’s also human nature. Email is no exception. As marketers, we have a split … Continued
The Top Trends Driving 2017 Social Media Engagement
One of the most exciting (and sometimes frustrating) parts about working in social media is that it’s always changing. With every technological innovation comes a shift in how, when, where and even why people interact with content. Technology evolves. People change. And trends emerge. So what does 2017 have in store? All trends point to … Continued
New Year, New Social Media Strategy
For many people, the New Year means self-revelations and resolutions. For businesses, it’s really not all that different. You take a hard look at what did and didn’t work the previous year, set your budgets, identify your objectives and make a plan to meet your goals. The New Year means a new set of strategies. … Continued