We’ve got some good news and some bad news. Between programmatic banner ads, retargeting, video pre-roll, pay-per-click, paid search (Google AdWords & Bing Ads), and the virtual cornucopia of other digital options that exist, there’s a lot of really bad digital and internet advertising out there. But the good news is, when it’s done well, it works!
Take pay-per-click for instance. PPC isn’t just simple text-centric ads anymore, that’s only part of the puzzle. PPC spans the spectrum of paid search, digital display, remarketing, etc. The problem for most businesses is that the process of setting up and managing a digital advertising campaign is pretty complex. It takes time, energy and money to stay atop the ever-shifting world of the search engine results – resources that most marketing departments just don’t have.
From keyword research to campaign management, audience targeting to creative execution, ZG can help you craft effective (and cost-effective) digital campaigns that will convert those “icks” to clicks.
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In addition to creating a landing page and social media content, we launched a targeted YouTube pre-roll video campaign to illustrate the YMCA of Metropolitan Milwaukee’s community impact.
As a nonprofit organization, Milwaukee Film qualified for in-kind digital advertising through the Google Grants program. We helped it put this donation to good use through campaign management, ad optimization, and keyword research.
Working with Cardtronics, our media team developed a highly-targeted digital campaign that was able to track Allpoint ATM users from banner view to its partner stores – and beyond.
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“But wait,” you say. “Doesn’t paid advertising get expensive?”
It totally can – if you’re not strategic about it.
Digital advertising doesn’t just mean banner ads anymore. That’s only part of the puzzle. Working across platforms and capabilities, you’re spanning the spectrum of paid search, digital display, remarketing, social media, and more. It takes a lot of time and a lot of expertise to put together a well-rounded digital strategy –or you run the risk of wasting a lot of money. ZG digital advertising can build your strategy, manage your campaigns and grow your business.