5-ish Questions: Whipping Up Something Amazing with Talia Granzow
In this edition, we’re introducing you to Talia Granzow, the newest and sweetest (sorry dudes, you know it’s true) addition to our three-person development team.
Category: Blog
2018 Digital Media Forecast: Slaying With Programmatic
Want to slay the digital media game? Get with the programmatic and see what trends are so in for 2018, so-so, and so last year.
2018 Social Media Forecast: Video, Video, Video
Video, Twitter and everything in between. Check out what social media trends are set to blow up – or fizzle out – in 2018.
Looking to Hire a PR Firm? Here are 5 Things to Keep an Eye Out For
So it’s time. You’re ready to launch that new initiative or product. Your organization reached a major milestone. Trade show season is upon you or you’ve just hired that phenomenal new CEO who’s bringing about much-needed change. Or maybe your company simply needs visibility for its work and industry expertise. You need some public relations … Continued
What You Need To Know Before You Go Live
Live gameplay streaming. Live press conferences. Live Q&A with your favorite celebrity. If you’ve spent any time on social media lately, you’ve probably witnessed the boom in live video. With good reason, too. Live video puts the power of broadcast back in the hands of marketers with great versatility, instant connection and the ability to … Continued
Why We Turned Giving Into a Week-Long Event
At ZG, we have a set of core values that encourage us to not just work better, but be better. During United Way Week one takes center stage: Be Selfless.
Escape the Trolls by Writing Better Social Media Content
“Writing for social media will be so easy,” they said. “If you know how to write, then you’ll know how to write content,” they said. “Don’t read the comments section,” they said.
Under the Influence: How to Establish an Influencer Marketing Campaign
You’ve probably heard the term “influencer marketing” being discussed in marketing circles, but what does it even mean? At their core, influencer campaigns seek to tap into existing communities of really engaged followers in order to grow their own. This isn’t a new concept; for years, brands have been working with individuals to help promote … Continued
Want to Write a Good Blog Post? Get to the Point.
Growing up, I had a friend who I loved dearly but told the longest, most rambling stories that rarely had a point – I called them “Dome Stories.” She would start talking about a subject then wander off onto a vaguely related subject that would then lead to another vaguely related subject, until it devolved … Continued
So Many Stories to Tell, So Many Platforms to Tell Them On
At the heart of social engagement is the art of storytelling. From status updates to vlogs, people are telling their stories in unprecedented depth and frequency. So it may come as no surprise that one of the most recent storytelling trends to emerge is, well, Stories. Unlike other social storytelling mediums, these tiny bits of … Continued