2019 Immersive Forecast: Extending Reality
We’re living in the future – and that future means better access to tools for developers and technologies for consumers will be the drivers behind this year’s most exciting reality-extending trends.
Category: Blog
2019 Social Media Forecast: All About Engagement
If you thought we already had a glut of content marketing tools at our disposal, you ain’t seen nothing yet. Immersive media, influencer marketing and so, so, so much video content, this year will build on executions we’ve seen rise over the past few years with a focus on real, simple and smart customer engagement.
Writing for People is Writing for SEO
If you put time and energy into creating a piece of content but no one is around to consume it, or into making content findable without giving it a worthwhile reason to be found, is it effort well spent? Not so much.
Milwaukee Film Festival: Staff Picks
With the Milwaukee Film Festival starting October 18, members of our team share what films they’re most excited to see this year.
HTTPS: Following Protocol for a Secure User Experience
The difference between HTTP and HTTPS? Data security. Find out how missing SSL certificates can impact user experience, content strategy and website trust.
The Many Hats of Account Service
Account service isn’t for everyone because you have to be everyone. From hostage negotiator to forester, learn about the many hats AEs have to wear.
5-ish Questions: Data, Digital and Being a Dad with Adam Kuhn
When he’s not laughing at our Packers-induced anguish, Adam Kuhn lends some data-driven street cred to everything from information architecture to SEO strategy.
Maybe Your Marketing Could Use a Little Break From Reality
Technology is presenting some crazy cool opportunities for marketers these days. Brands are taking on new dimensions, literally, through VR, AR, MR, gaming and voice activation. But how does a brand effectively harness that technology for marketing initiatives?
How’d We Get Here?
A recent visit from the UW-Madison AdClub had a group of ZG-ers reminiscing the passions, opportunities and plain dumb luck that got us to where we are today.
Video in the Age of Millennials
[Editor’s note: I promise this isn’t another “Old Man Yells at Cloud” type of blog!] As a 20-something member of the Millennial generation (I also realized in writing this, I’m one of the youngest people in the office), there are few things as cringe-worthy as an analysis of our consumption habits. Why aren’t more Millennials … Continued