The Many Hats of Account Service
Account service isn’t for everyone because you have to be everyone. From hostage negotiator to forester, learn about the many hats AEs have to wear.
Category: Blog
5-ish Questions: Data, Digital and Being a Dad with Adam Kuhn
When he’s not laughing at our Packers-induced anguish, Adam Kuhn lends some data-driven street cred to everything from information architecture to SEO strategy.
Maybe Your Marketing Could Use a Little Break From Reality
Technology is presenting some crazy cool opportunities for marketers these days. Brands are taking on new dimensions, literally, through VR, AR, MR, gaming and voice activation. But how does a brand effectively harness that technology for marketing initiatives?
How’d We Get Here?
A recent visit from the UW-Madison AdClub had a group of ZG-ers reminiscing the passions, opportunities and plain dumb luck that got us to where we are today.
Video in the Age of Millennials
[Editor’s note: I promise this isn’t another “Old Man Yells at Cloud” type of blog!] As a 20-something member of the Millennial generation (I also realized in writing this, I’m one of the youngest people in the office), there are few things as cringe-worthy as an analysis of our consumption habits. Why aren’t more Millennials … Continued
In Radio, Word Count Matters
Here’s a scene: It’s a weekday morning. You’re stuck in traffic on your way into work. You flip on the radio to catch up on news and tunes. Between sips of coffee and taps of brakes, the station breaks for commercial. And then it starts – an unnaturally fast, incomprehensible rush of advertising madness that leaves … Continued
5-ish Questions: Tales of a Life-Long Intern with Joe Zizzo
Between his natural affability, willingness to learn, and sense of humor, Joe Zizzo proven to be a great addition to our account services team and agency as a whole – boss’ son or not.
What You Need to Know About the Latest Facebook Update
While you’ve probably heard the collective screams of social media managers everywhere, Facebook’s algorithm change may not be as bad as it initially seemed.
2018 SEO Forecast: Think Like a Human
Move over, Skynet. From AI to featured snippets, this year should take SEO another step closer to search engines that speak the human language.
2018 Interactive & Immersive Forecast: Nothing is Static
What does virtual reality have in common with web design? They’re both on our 2018 interactive and immersive trend forecast. Check out what else is hot (and not) for this year.