We’ve got some good news and some bad news. Between programmatic banner ads, retargeting, video pre-roll, pay-per-click, paid search (Google AdWords & Bing Ads), and the virtual cornucopia of other digital options that exist, there’s a lot of really bad digital and internet advertising out there. But the good news is, when it’s done well, it works!
Take pay-per-click for instance. PPC isn’t just simple text-centric ads anymore, that’s only part of the puzzle. PPC spans the spectrum of paid search, digital display, remarketing, etc. The problem for most businesses is that the process of setting up and managing a digital advertising campaign is pretty complex. It takes time, energy and money to stay atop the ever-shifting world of the search engine results – resources that most marketing departments just don’t have.
From keyword research to campaign management, audience targeting to creative execution, ENGAGE Digital Advertising can help you craft effective (and cost-effective) digital campaigns that will convert those “icks” to clicks.
Target, Retarget and Check Out These Offerings:
- PPC Management including Google Ads and Google Grants management, Bing Ads management, and conversion rate optimization
- Programmatic Display and Remarketing
- Paid Social Media Marketing
- Strategy and Analytics
Our Digital Impact
Thrive With the Y
In addition to creating a landing page and social media content, we launched a targeted YouTube pre-roll video campaign to illustrate the YMCA of Metropolitan Milwaukee’s community impact.
As a nonprofit organization, Milwaukee Film qualified for in-kind digital advertising through the Google Grants program. We helped it put this donation to good use through campaign management, ad optimization, and keyword research.
Working with Cardtronics, our media team developed a highly-targeted digital campaign that was able to track Allpoint ATM users from banner view to its partner stores – and beyond.
Get More ROI for Your PPI
“But wait,” you say. “Doesn’t paid advertising get expensive?”
It totally can – if you’re not strategic about it.
Digital advertising doesn’t just mean banner ads anymore. That’s only part of the puzzle. Working across platforms and capabilities, you’re spanning the spectrum of paid search, digital display, remarketing, social media, and more. It takes a lot of time and a lot of expertise to put together a well-rounded digital strategy –or you run the risk of wasting a lot of money. With ENGAGE Digital Advertising, we can build your strategy, manage your campaigns and grow your business.
Digital Accounts Managed
Years Media Planning & Buying Experience
Source: ZG Internal Statistics as of October 25, 2018
Want to learn more?
Website & App Development
Through ENGAGE, we can develop content-rich sites using a custom template for a fraction of the cost of more complicated sites. Don’t have a ton of content or frequent updates? A static site or landing page can be an effective (and cost-effective) option.Hit the Web
That big, fancy website of yours? It’s not doing you a bit of good if your customers can’t find it. That’s where Search Engine Optimization comes in. From content strategy to linking strategy, we’ll put your website on the digital map and atop the SERPs.Search No More
A lot of tactics fit under the digital advertising banner – and we’re not just talking banner ads, either. Paid social media, pay-per-click, retargeting, video pre-roll, Google Ads and more; when done with sound strategy, we can convert the groans and eyerolls into clicks.Click Away
Social media marketing may sound easy, but it’s anything but. There’s an art to effective social ¬– and it starts with engagement. The intersection of strategy and content, it’s more than just how many likes or subscribers you have. It’s how you leverage connection into action.Like and Subscribe
Your stories don’t have to depend on traditional news sources. We know about a million ways to slice and dice PR content into conversations through blogs, Facebook and LinkedIn posts, infographics, keywords and more. Conversations that inform, engage and beg to be shared.Get the Story
There’s a lot that goes into crafting the perfect email. From messaging to design, segmentation to subject lines, we can help your business generate more impact with your email marketing dollars. Smart, tested and true, we’ll keep you in front of your customers and out of their SPAM folders.Just Hit Send
Immersive & Experiential
Are you interested in exploring new marketing frontiers, blazing digital trails and boldly going? Immersive technologies, like AR, VR, and interactive exhibit design blur the lines of reality to turn the seemingly impossible into marketing possibility for your brand.Take a Look Around
What’s the key to digital engagement? Creating the kind of content that clicks with your audience. Blog posts, photography, video – they each help tell your brand story. With ENGAGE, we create, produce, edit and distribute the kind of content audiences connect with.Let’s Get Digital
Good digital is built on good strategy. Whether your company is testing the waters or ready to dive in, we can design, develop and manage a digital ecosystem that’ll get real, measurable results. Plus, robust analytics and expert analysis will ensure your efforts stay on course.Optimize Your Impact