Thank you all for coming. We’d like to begin with a brief statement and then we’ll open up the floor…
These days, digital is the key to getting your story out there to be seen, heard and shared.
ZG PR will help you tell your story and give it life in the digital world. No longer a one-way conversation, we’ll craft content around your public relations strategies with blogs, social media distribution, infographics, keywords strategy and more, ensuring consistent and persistent messages that don’t need to be filtered solely through the lenses of traditional media outlets.
Can relying on social media and the internet to get your messages out backfire? Oh, yes. Horribly so. That’s why it’s all the more important to work with a team versed in integrated traditional, social and digital PR strategies. Teams like, well, the one we have here!
Go Beyond the Boilerplate with These Full-Service PR Capabilities
- Strategic planning
- Launching new products, solutions and services
- E-newsletters/blog content and support
- Media relations, including drafting news releases
- Media training (when needed)
- Community relations
- Tradeshows and special events
- Speaking tours
- Corporate communications
- Employee relations
- Public affairs/issues management
- Sponsorship implementation and management
- Crisis communications
- Tracking and measurement
Our Digital Impact
Although well established in northeastern Wisconsin, Network Health was virtually unknown in the southeastern part of the state and the major metropolitan area of Milwaukee – a perfect opportunity for our PR team to work its magic.
Grate Modern Mac & Cheese
The love ‘Sconnies have for cheese is almost legendary. So, when introducing this gourmet mac-n-cheese restaurant to market, our public relations team helped it craft a mouth-watering, attention-grabbing story.
Get More ROI for Your PPI
Imagine you’ve got this revolutionary new product that you’re ready to take to market. Or you have to cut back on services while you construct a shiny new facility. Or you just want to get a little recognition for your contributions to your industry. These are just a few examples of situations that could benefit from the direction of an experienced PR team – kind of like the one we have here at ZG.
In the age of digital, more news outlets are looking toward the Internet for sources and scoops. Good PR backed by good digital strategy can make journalists’ jobs easier while increasing the visibility and credibility of your brand, expanding your business’ reach, and exposing your brand to new customers.
of journalists go online to find news releases1
of B2B buyers want content from industry thought leaders2
of consumers prefer getting to know a company via articles rather than ads3
of business decision-makers prefer to get company information from articles versus ads.4
“We greatly appreciate the ZG PR team’s thoughtful and effective work in helping us tell our story and share our growth message. While the results are impressive, beyond the numbers, we are realizing business opportunities and having conversations we might not have otherwise had.”
Beth Wnuk, Senior Executive Vice President - Retail Banking & Wealth Management, Ixonia Bank