Blog Archives | Zizzo Group

2019 PR Forecast: It’s Not Fake News, PR is Changing

As audiences evolve and the needs of our clients change, the work of ZG’s PR team follows suit. At its heart, the goal of PR is to help our clients protect and maintain a positive image in the public eye. Sometimes we create that image. Sometimes we introduce it. Often, we teach our clients how … Continued

2019 Design Forecast: Be Bold

Find out how new design trends are mixing with old standards to create something unique and memorable.

Better Video Starts With Better Storytelling

Video is vital to any good marketing strategy, but why it works lies in its storytelling potential. Learn how stronger storytelling makes for better video content.

2019 Immersive Forecast: Extending Reality

We’re living in the future – and that future means better access to tools for developers and technologies for consumers will be the drivers behind this year’s most exciting reality-extending trends. 

2019 Social Media Forecast: All About Engagement

If you thought we already had a glut of content marketing tools at our disposal, you ain’t seen nothing yet. Immersive media, influencer marketing and so, so, so much video content, this year will build on executions we’ve seen rise over the past few years with a focus on real, simple and smart customer engagement. 

Writing for People is Writing for SEO

If you put time and energy into creating a piece of content but no one is around to consume it, or into making content findable without giving it a worthwhile reason to be found, is it effort well spent? Not so much.