As audiences evolve and the needs of our clients change, the work of ZG’s PR team follows suit. At its heart, the goal of PR is to help our clients protect and maintain a positive image in the public eye. Sometimes we create that image. Sometimes we introduce it. Often, we teach our clients how … Continued
The world of SEO is always changing. This year, look for a shift in focus toward making content not just searchable, but usable and relevant.
Find out how new design trends are mixing with old standards to create something unique and memorable.
This year, interactive will be all about creating smarter, more accessible opportunities for brands to engage with their audiences in the digital space.
Find out how to make your digital media campaigns dynamite with a laser beam that are guaranteed to blow your mind this year.
Exercise these marketing trends and tactics to help you shape up your digital presence and enjoy a healthier bottom line in the New Year.
Video is vital to any good marketing strategy, but why it works lies in its storytelling potential. Learn how stronger storytelling makes for better video content.
We’re living in the future – and that future means better access to tools for developers and technologies for consumers will be the drivers behind this year’s most exciting reality-extending trends.
If you thought we already had a glut of content marketing tools at our disposal, you ain’t seen nothing yet. Immersive media, influencer marketing and so, so, so much video content, this year will build on executions we’ve seen rise over the past few years with a focus on real, simple and smart customer engagement.
If you put time and energy into creating a piece of content but no one is around to consume it, or into making content findable without giving it a worthwhile reason to be found, is it effort well spent? Not so much.