True engagement is about sharing content and building community – two things that just come naturally with social media. The fact social media platforms have become an advertising and promotion juggernaut in their own right, means the opportunity for impact is more diverse and sophisticated than ever.
Look, we all know that having a tool and knowing how to use it well are two entirely different things. Even with 2.77 billion people on social media worldwide, finding your audience – and keeping its attention – is easier said than done. From crafting effective strategy to creating compelling content, ENGAGE Social Media services can help you tap into this huge pool of customers to maximize your impact without maxing out your budget.
Like, Share and Smash That Subscribe Button on These Offerings:
- Channel Development for Instagram, LinkedIn, Facebook, Twitter, Snapchat and YouTube
- Paid and Organic Strategy
- B2B and B2C Strategy Development
- Paid Campaign Development, Including Targeting, Scheduling, Management and Content
- Content Development, Including Blogs, 360-Photo, Cinemographs, Infographics, Video, and Lenses
- Community Management and Growth
- Social Listening
- Influencer Marketing
- Live Event Management
- Analytics and Reporting
Our Digital Impact
For music-lovers and Milwaukee residents alike, Summerfest is kiiiiind of a big deal. In advance of the event, we launched a 21-day Countdown to Summerfest social campaign to build hype and drive attendance.
Thrive With the Y
We took YMCA of Metropolitan Milwaukee’s 160th anniversary celebration social with shareable graphics, testimonial videos and content that highlight the impact the organization has on our community.
We worked with the Bellin Health Titletown team to shape its social strategy around engaging, informative, and relevant content that connects and inspires athletes and non-athletes alike.
Get More ROI for Your PPI
More than posts and likes, there’s a difference between using social media for yourself and using social media as a marketing tool. When you peek behind the curtain, you’ll see just how much strategy, organization, and creativity is required to do social and do social well. Whether you want to extend your reach with paid campaigns or build and manage a digital community, ENGAGE gives you access to the resources, tools and expertise to round out your digital strategy with the customizability and versatility of social media. Just check out our stat line:
Content Pieces Produced
Digital Video Executions
Social Media Campaigns Managed
Years of Experience
Source: ZG Internal Statistics as of October 25, 2018
“We found the process of launching all of our social media platforms to be seamless, insightful and well organized. Not only is ZG precise in their deliverables, the monthly metrics they provide have been very useful in the changes we have made for best use of our resources. More than anything, the social media team has been enjoyable to work with and we plan to continue our relationship with them.”
– Michelle Erdmann, Bellin Health
Want to learn more?
Website & App Development
Through ENGAGE, we can develop content-rich sites using a custom template for a fraction of the cost of more complicated sites. Don’t have a ton of content or frequent updates? A static site or landing page can be an effective (and cost-effective) option.Hit the Web
That big, fancy website of yours? It’s not doing you a bit of good if your customers can’t find it. That’s where Search Engine Optimization comes in. From content strategy to linking strategy, we’ll put your website on the digital map and atop the SERPs.Search No More
A lot of tactics fit under the digital advertising banner – and we’re not just talking banner ads, either. Paid social media, pay-per-click, retargeting, video pre-roll, Google Ads and more; when done with sound strategy, we can convert the groans and eyerolls into clicks.Click Away
Social media marketing may sound easy, but it’s anything but. There’s an art to effective social ¬– and it starts with engagement. The intersection of strategy and content, it’s more than just how many likes or subscribers you have. It’s how you leverage connection into action.Like and Subscribe
Your stories don’t have to depend on traditional news sources. We know about a million ways to slice and dice PR content into conversations through blogs, Facebook and LinkedIn posts, infographics, keywords and more. Conversations that inform, engage and beg to be shared.Get the Story
There’s a lot that goes into crafting the perfect email. From messaging to design, segmentation to subject lines, we can help your business generate more impact with your email marketing dollars. Smart, tested and true, we’ll keep you in front of your customers and out of their SPAM folders.Just Hit Send
Immersive & Experiential
Are you interested in exploring new marketing frontiers, blazing digital trails and boldly going? Immersive technologies, like AR, VR, and interactive exhibit design blur the lines of reality to turn the seemingly impossible into marketing possibility for your brand.Take a Look Around
What’s the key to digital engagement? Creating the kind of content that clicks with your audience. Blog posts, photography, video – they each help tell your brand story. With ENGAGE, we create, produce, edit and distribute the kind of content audiences connect with.Let’s Get Digital
Good digital is built on good strategy. Whether your company is testing the waters or ready to dive in, we can design, develop and manage a digital ecosystem that’ll get real, measurable results. Plus, robust analytics and expert analysis will ensure your efforts stay on course.Optimize Your Impact