Five Ways Designers Can Optimize UX/UI

Opening a freshly launched site is a designer’s favorite time to pull out a magnifying glass and critique the crap out of another designer’s work. Increasingly, user experience (UX) and user interface (UI) design are factoring into that evaluation. The need for UX/UI experts in designing a website has pretty much come into full acceptance. … Continued

Developers, Start Your (JavaScript) Engines!

“If I have seen further it is by standing on the shoulders of Giants.” – Isaac Newton, modernized quote   It’s 2017 and after talking with former students and fellow developers across different sectors, I see a pattern of proverbial wheels being reinvented. My goal here is to show the substantial benefits of leveraging existing technology … Continued

Is It Possible for Your Email Marketing to Kick Ass?

In a word, yes. But only if it’s done right. Here are 5 simple tactics to launching and sustaining an effective email marketing campaign.   Subject Lines Matter It might be bad practice to judge a book by its cover, but it’s also human nature. Email is no exception. As marketers, we have a split … Continued

5-ish Questions: Getting Social and Talking Beats with Josh Arter

5-ish Questions is an ongoing series in which we introduce you to the people and personalities that make up our team. In our inaugural edition, we’re talking to Josh Arter, Social Media Account Executive. With a hearty social media background, Josh helps develop and execute well thought out, integrated campaigns. In his free time, he’s involved … Continued

The Top Trends Driving 2017 Social Media Engagement

One of the most exciting (and sometimes frustrating) parts about working in social media is that it’s always changing. With every technological innovation comes a shift in how, when, where and even why people interact with content. Technology evolves. People change. And trends emerge. So what does 2017 have in store? All trends point to … Continued

New Year, New Social Media Strategy

For many people, the New Year means self-revelations and resolutions. For businesses, it’s really not all that different. You take a hard look at what did and didn’t work the previous year, set your budgets, identify your objectives and make a plan to meet your goals. The New Year means a new set of strategies. … Continued